Christian Estrada's hair began to fall out while he was studying advertising in San Diego, United States. One fine day he asked a friend from El Salvador, whose hair, in addition to being abundant, shone like few others, how he did to avoid falling out. And he replied: Aloe vera ..

“ I began to develop the first formulas in my kitchen at home, mixing the gel from the leaves with a commercial shampoo in a blender, and soon after, my relatives began to ask me for it”.

This was followed by months of tests, laboratory trials and a team of biochemists as it had to achieve a formula that contains high percentages of pure Aloe Vera gel, but that achieves long-lasting stability over time of its natural assets.

2003, First Aloe Vera Plantation, Argentina.

The first step was only one year later, in 2003, with the development of the first own plantation of Aloe Vera Barbadensis Miller in one hectare of the family farm in the interior of Argentina.

2006, NATURALOE IS FORMALLY LAUNCHED ON THE MARKET

With the formal approvals of the ANMAT (National Administration of Medicines, Food and Medical Technology) Naturaloe was launched as a personal care brand with high concentrations of organic Aloe Vera.

The reception was so good that Naturaloe did not take long to position itself in the pharmacies and retail stores in the Argentine market, and soon after it began to have an international projection of sustained growth.

2014 Alliance

In 2014 Christian joined Davis, a leading Chilean company, with more than 75 years of experience in the beauty, hygiene and personal care market.

Thanks to this alliance, in recent years Naturaloe managed to expand throughout the Chilean territory.

2021

Naturaloe entered the United States online market, guided by a global vision with the aim of bringing the benefits of Aloe Vera closer to the greatest number of people.